Alexander McQueen Puma Autumn 07 Shoes Collection - Promo Film

A promo animation for the Autumn 07 Alexander McQueen Puma SportsFashion collection, also used as an instore installation experience in a purpose built display box featured in several stores throughout the world, including New York, Tokyo, Berlin and London, and on the official Alexander McQueen Puma website. This innovative project combined live action of cell animated projections on shoes, and 3D and 2D animation.

Direction, Design, Storyboard, Animation, Camera / Green Screen, Compositing and Editing by Alex Dawson.

3D by Deborah Salvador

Music by Rupert Dawson.