Website powered by

The Midnight Magician

The Midnight Magician

A short animation commercial for Ethan K. The concept is of a Magician that encounters various forest creatures, a watchful owl, a curious fox, a rat eating cheese, a dragonfly... The Magician gets inspired and creates handbags for the people he encounters, travelling across London by bicycle at midnight from his showroom to Harrods, where he encounters a lady in the Egyptian Room before creating the Ethan K boutique. Then the Magician travels by magic carpet to New York over Central Park towards The Saks Building, where Ethan K have another boutique...

Direction, Design, Storyboard, Animation, Sound Design by Alex Dawson.

Alex dawson 1 wide balcony

The Midnight Magician

Alex dawson 7 close up balcony

The Midnight Magician

Alex dawson 3 owl over shoulder

The Midnight Magician

Alex dawson 4 close up owl

The Midnight Magician

Alex dawson 5 fox statue

The Midnight Magician

Alex dawson 6 fox statue cu

The Midnight Magician

Alex dawson 8 mag showroom

The Midnight Magician

Alex dawson 9 mag showroom towards

The Midnight Magician

Alex dawson 11 rat cheese

The Midnight Magician

Alex dawson 12 mag raise hbags

The Midnight Magician

The Midnight Magician

Alex dawson 14 fox overhex

The Midnight Magician

Alex dawson 17 egyptian room front walk2

The Midnight Magician

Alex dawson 18 side egypt approach helen

The Midnight Magician

Alex dawson 22 moon

The Midnight Magician

Alex dawson 23 central park

The Midnight Magician